RETAIL
NOVO CONCEPT - SHANGHAI
completed Nov 2003

Situated in People’s Square, in the centre of Shanghai, the 2300 sqm NOVO Concept store is the new fashion store prototype. It is the vessel for Fashion Curation- bringing together design, technology, cultural trends and fashion. NOVO uses different systems of architectural landscapes to create a unique environment. The spirit of NOVO, as the name implies, is ever changing and evolving- and so will be the future NOVO concept stores.